CAS-MI Innovation Center
The CAS-MI Innovation Center helps entrepreneurs and established corporations create new paints, coatings, adhesives, sealants, and other specialty formulated products. As a brand new company that needed to launch their website rapidly in order to meet a deadline, Captiva suggested implementing Empoweren so that the company could get the site launched quickly and that they could update the site internally as the organization grew.
Because the company helps entrepreneurs take an idea from concept to commercialization, they needed a site that was extremely informative and that could be updated with success stories as the company helped new entrepreneurs.
CAS-MI Innovation now employs the Empoweren video manager to add videos to their site including a video that explains exactly how CAS-MI helps inventors and entrepreneurs realize their business goals. They also use the Empoweren News Manager to update their news room with new press releases.
The Empoweren Content Management System gave CAS-MI Innovation the ability to ramp up their marketing efforts extremely quickly by developing their site under tight time constraints. And now they can make updates to their site internally so they can keep the site focused on their current work with entrepreneurs.