CAS-MI Laboratories
CAS-MI Laboratories solves problems for the paint, coating, adhesive, and polymer industries by providing independent laboratory testing and chemical analysis. The company had previously used other web publishing software and tools to update their website with news stories and events. However, they noticed that when updating the site, things were not staying consistent and it was getting harder to make updates.
Captiva Marketing suggested switching to the Empoweren Content Management System when redesigning the site so that in-house employees could maintain the site. The company regularly employees the Empoweren News Manager to update their site with new articles, press releases, newsletters, case studies, and trade show info.
Because the Empoweren system automatically applies the same design and layout to every new page created, CAS-MI no longer has to worry about new pages on the site not lining up with their existing look.