CPC Advertising Set Up and Management
| Whether you need help getting your cost-per-click advertising campaigns set up or you want someone to manage your entire campaign, the specialists at Captiva Marketing can help. Our senior managers have been managing cost-per-click advertising campaigns since Goto.com popularized the concept in 1999 and Captiva Marketing is one of the few agencies in the United States to achieve certification as a Google AdWords Qualified Company. |  |
Plus, while anyone can bid on keywords, our team works hard to figure out how to design and run campaigns that maximize the return on investment of your campaign.
In addition, the account managers that run or consult on your CPC advertising programs are also trained in organic optimization and site analytics. This talent allows them to not only effectively manage your CPC campaigns, but also determine how these campaigns fit into the entire search engine marketing program. They help balance organic optimization, PR, and online advertising efforts to achieve the maximum ROI on the entire program.