CPC Conversion Tracking Information
For sites that have CPC programs, the Empoweren Forms Manager integrates conversion tracking codes so you can see from where your best leads are coming. Conversion tracking can be setup on as many forms as your site has, whether it is tracking purchases or customer inquiries.
While site wide analytics has to be added by Captiva's technical department, users can easily copy and paste conversion IDs for Google AdWords, adCenter and Business.com. You can also add custom tracking codes for other CPC programs like Shopzilla or Facebook.
Captiva's account managers can help get your CPC conversion tracking information setup, as well as show where to go to analyze your conversion data.
