Customizable SEO Fields
One of the biggest challenges search engine marketing professionals face when trying to optimize websites built on content management systems is the inability to customize certain fields critical to organic optimization.
In designing Empoweren, we not only made these important fields highly customizable, but we also placed them in a prominent position in the Admin Area. Each page can be populated with customized, search engine friendly Page Title Tags, Page Headers (Headlines), File Names, and Navigation Names (Inbound Link Text).
Screenshot of Admin Area
Pages can also be populated with custom Meta Descriptions and Meta Keywords by accessing the Meta Data / Redirects Tab
The Empoweren User Guide also provides tips on how to build pages in a search engine friendly manner and the entire system is supported by Captiva Marketing, the search engine optimization company that created Empoweren and has successfully optimized well over 500 sites in the past decade.