Customizable Email Fields
Certain elements of an email can be customized every single time you send out a release, ensuring that everything is extremely relevant to your news.
For example, the "from" line in the email can be changed to reflect a division in your organization so it is relevant to the news that is being releases.
Additionally, you can edit the subject line of the email so that it is something different from the headline. Most systems default to the article headline but with the Empoweren system you can create a dynamic headline that is designed to capture the attention of the reporter.