Google Analytics Integration
Tracking visitor activity for your site is one of the most important aspects of search engine marketing. Empoweren is capable of integrating with nearly any Web Analytics software, but we typically recommend Google Analytics as it is an extremely robust program supported by Google and available for free. For those doing CPC advertising with Google AdWords, it also allows for very seamless integration.
To install, simply send the Google Analytics Tracking Code and our implementation specialists will install it in the footer of your site so that it tracks every page (current and future) on your site.
Shown below is a screenshot of one of Google Analytics more relevant reports for search engine marketing purposes. It shows which keywords generated the most visitors to your site and this account is configured to also show how many of these visitors Visited the Contact Page and completed the Inquiry Form.
Implementation specialists can help you configure Analytics and Captiva Marketing offers monthly search engine marketing management programs for those who want assistance in running their online marketing campaigns.