Integrated Releases
You only have a few seconds to capture a reporter's attention. So you need your information to be easily accessible. Oftentimes, press releases are sent to reporters as attachments in emails.
However, this is not the best practice for a couple of reasons.
- Most reporters, by company policy, are not allowed to open unsolicited attachments because of viruses and spam issues.
- The more time it takes for a reporter to access your information, the less likely they are to read it. As a result, requiring a reporter to open an attachment drastically decreases the likelihood that they will read your company news.
The Publicist press release distribution application automatically places your press release into the body of an email so that it can be seen in both HTML and plain text versions of the email. Reporters will never have to open an attachment in an email using Empoweren.
