Pitch Emails
Releases that are sent alone without an introductory paragraph have a very low success rate. Captiva's PR team has tested various methods of sending releases and the most successful method involves writing an introductory paragraph that is customized with a reporter's name.
This "pitch paragraph" usually breaks down why the subsequent release is newsworthy, details why it would be applicable to that publication type, and includes a direct call to action to the report to either request an interview or publish the information directly in their publication.
The Empoweren Publicist allows you to create a pitch email that you can include with your press release. Plus, since press releases need to be written from a third party standpoint, a pitch email allows you to inject some personality into your news. And you can use it to help catch the attention of busy reporters.