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PR Training

While Captiva Marketing has a public relations department that can fully service your organization with a public relations program, we find that many clients can run their own programs with some training and guidance from our team.

We typically customize our training programs to your particular needs and goals, but common training programs that we have run include the following:

• Release Writing Tips: We go over potential topics for press releases and tips for how to structure a press release.
  
  
• Optimizing Press Releases: All press releases should be aligned with the keywords in your industry and we help you discover how to work this tactic into your writing.
  
  
• Writing for the Web: Tips on how writing releases for online distribution and how it differs from traditional public relations writing techniques.
  

• Media List Creation: We can use the Cision database to create targeted media lists that your organization can use to send releases to the media.
  

• Sending Releases to the Media Using the Empoweren Publicist: How to use the Empoweren Publicist tools to maximize your PR campaigns.
  
  
• Uploading Releases to Newswire Services Such as PRWeb: Techniques for maximizing results using online newswire services.

These items usually take about half a day of training and can be combined with the half day of social media training. We also are available on a regular basis to review press releases, update media lists, and any other PR work as needed. All PR work is offered at hourly rates.