Search Engine Friendly File Names
Historically, search engines did not like to spider or index the database driven pages commonly output by web content management systems. Additionally, these file names which often looked like this http://www.discountproducts.com/index.php?l=product_detail&p=4887 were difficult for users to understand.
Next, the major search engines typically put a lot of weight on the keywords and keyword phrases used in a page's file name. For these reasons and others, Empoweren was designed not only so that you can customize file names, but also so that you can type them in plain English.
You name your page with a logical name trying to use your target keyword phrase.
The Empoweren system automatically converts this entry into a search engine friendly file name with hyphens and a .html extension.
