Search Friendly File Names
File names are one area that can be easily optimized for the search engines. However, many time news stories default to a file name that looks like www.yourdomain.com/news/12456346. The Empoweren News Manager allows you to customize file names so that they are related to the story.
For example, for a story on a new angle head rivet gun, our client used the file name http://news.s-bgroup.com/02-17-10-angle-rivet-guns-release.html. This file name is related to all of the other search elements and will help that page be better indexed by the search engines in relation to the term "angle rivet guns."