Social Media Training
Social Media offers a fairly new avenue to actively engage your customers, clients, members or prospects. It has proven to be a fairly effective marketing tool for companies with consumer oriented products and services because it allows marketers to directly reach potential customers and raise brand awareness.
At the very least, companies should consider certain Social Media vehicles such as Twitter, Facebook, and a company blog. Unfortunately, every company has individual needs when it comes to Social Media so there is not one cookie cutter solution that will take care of everything. Plus, since the goal of Social Media marketing is to engage your followers on a more personal level, it is not really something that most organizations can effectively outsource.
Given this, Captiva's social media team typically provides a one-on-one training session with your company to teach you how to use social media and how to maximize your efforts for your company. Training sessions are typically either half or full day sessions where we cover the basics of social media, help you set up accounts or improve your current account set up and go over tactics and strategies to maximize your efforts.
Our Process:
- Current Account Audit: Prior to a social media training session, we review your current social media initiatives and accounts to determine how your company can improve.
- Training and Recommended Changes: During our training session, we review what we found during the account audit and make recommendations on how to improve your presence and what you can add in order to have a more effective social media presence. We go over information such as tips for effective tweeting, how to build a successful LinkedIn profile and how to create and maintain a Facebook fan page.
- Tools: We go over tools such as HootSuite and Bit.ly to show you how to automate some of the more mundane social media efforts and how to make links social media friendly.
- Future Account Tips: We are also available to review your social media sites in the future to make recommendations.
Costs:
Social Media training sessions are customized to your specific needs and goals and billed at an hourly rate. The pre-session audit typically takes about 2 hours and most sessions are around half of a day.
Additional work is dependent on if you would like us to occasionally review your accounts. Each review takes 1-2 hours.