SSE
While St. Louis-based technology and education firm SSE reorganized the company structure, the company needed a new website that could reflect the changes in the company. As a long-time client, Captiva Marketing suggested that SSE switch to the Empoweren content management solution.
Eliminating Charges for Small Changes
The technology company sold its software application development division and decided to focus on building the network services and learning services divisions. As a result, SSE needed to rewrite much of the site's content. Captiva Marketing and SSE reviewed the previous year's costs to do small site updates like content changes and adding articles to the company's newsroom. After reviewing the numbers, it was determined that SSE was the perfect candidate for the Empoweren solution because it gives SSE the tools to make many of the website updates in-house without accruing charges for small site updates.
Captiva continually tells its search clients that one of the ways to perform better in the organic rankings is by consistently adding and updating the content on a website. However, for many companies, one of the biggest obstacles to making these necessary changes is the cost of having a graphic designer and programmer make these changes to the website. SSE can now use the Empoweren CMS in order to make these updates instantly to its site.
Captiva Marketing designed the framework of SSE's site and developed the home page including Flash elements. Empoweren automatically applies these design specifications to each new page that is added to the site's navigation by just adding a page within Empoweren. When SSE adds text into the Content Manager, it automatically creates a web page that is consistent with the rest of the site.
SSE is especially active updating the newsroom and other parts of its site with press releases, case studies, and white papers. The Empoweren Newsroom module allows SSE to upload press releases in the Empoweren News Manager. This Empoweren module automatically populates a newsroom that can be sorted by story type and date. SSE also frequently adds case studies and white papers within the network and learning services areas of the website in order to add information about the industry to the right section of the company's website. By adding these elements internally, SSE is able to invest in growing the company as opposed to just growing the company's website.
A Site that Evolves
As SSE continues to evolve and focus its offerings, the Empoweren solution will allow its marketing team to make updates to the site's content that reflect the company's services. And because Empoweren is keyed into the SEO elements of the site, SSE can also change search elements such as keywords, metadata, and page title tags while the company develops its new focus. As a result, the site will always be consistent and up-to-date.