Call to Action

Given that the primary objective of many websites is to elicit some kind of response, Empoweren offers a variety of style options for calls to action.

Module One

Navigator 1

This design embeds an information box on top of an image or illustration.

Criteria

  • SEO

    The information contained in the content box can be optimized for organic or local search.

  • Responsiveness

    The image background scales down for smaller screen sizes, and the image and content box stack for mobile devices.

  • Cost / Complexity

    This is a simple and cost-effective way to present information and imagery.

  • Required Assets

    Requires a high quality photo or illustration and information for content box.

  • Required Text

    Requires a title and brief descriptive text.

call to action example

Play Module

Module Two

Contact Requester 1

This is the most basic call to action button, featured in an open area near the footer of the site.

Criteria

call to action example

Module Three

Calculator 1

Informational calculators are an interesting and engaging way to encourage visitors to inquire with your company or organization.

Criteria

  • SEO

    On-page SEO will be dependent on text applied, but innovative calculators can often aid in generating link popularity.

  • Responsiveness

    Calculator and text area stack for smaller screens.

  • Cost / Complexity

    Dependent on the complexity of the calculation. In addition, this style option features graphic customization.

  • Required Assets

    Custom graphics are optional. Math for calculations must be provided.

  • Required Text

    Text description of calculator function.

call to action example

Module Four

Contact Requester 2

This is the most basic call to action button, featured in an open area near the footer of the site.

Criteria

call to action example

Module Five

Contact Requester 3

This option represents a basic call to action with graphics and animated elements that make the area more engaging and draw the customer's eye to the contact area.

Criteria

call to action example

Module Six

Navigator 2

This particular call to action utilizes boxes that pop-out when you hover over them to call attention to specific information and make the elements more interactive.

Criteria

  • SEO

    The information contained in the “areas serve” section and in the boxes can be optimized for organic or local search.

  • Responsiveness

    Elements scale and stack for smaller screens.

  • Cost / Complexity

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  • Required Assets

    Iconography and high quality background image.

  • Required Text

    Simple text heading and brief descriptive text for the called out information.

call to action example

Module Seven

Calculator 2

This is another approach to an informational calculator to engage visitors and encourage them to inquire with your company or organization.

Criteria

  • SEO

    On page SEO will be dependent on text applied, but innovative calculators can often aid in generating link popularity.

  • Responsiveness

    Calculator and text area scale and stack for smaller screens.

  • Cost / Complexity

    Dependent on the complexity of the calculation.

  • Required Assets

    Math for calculations must be provided. Custom graphics are optional.

  • Required Text

    Text descriptions for individual elements and a brief explanation of the calculator function.

call to action example

Module Eight

Schedule Wizard

This option represents a more in-depth call to action with a background image, layered graphic, and large heading to grab the customer’s attention and engage them with a detailed message.

Criteria

  • SEO

    This sample includes body copy which could include keywords necessary for on-page SEO.

  • Responsiveness

    Text scales for smaller screens.

  • Cost / Complexity

    Simple and cost effective.

  • Required Assets

    Background image and any layered graphics desired.

  • Required Text

    Simple text heading and descriptive paragraph.

call to action example

Module Nine

Email Signup 2

Pop up call to action boxes offer a more straightforward engagement with visitors that captures their attention and provides them with an opportunity to get in contact with your company.

Criteria

  • SEO

    Little to no impact on SEO.

  • Responsiveness

    Elements scale for smaller screens.

  • Cost / Complexity

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  • Required Assets

    Any desired iconography.

  • Required Text

    A simple text heading.

call to action example

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