Video Modules

Integrating video in a website is a great way to engage potential customers, highlight product features, or introduce your company's services. Whether it's a silent video that plays in the background automatically, or a fullscale production with music and voiceover work, Empoweren offers many video styles to suit your needs and budget.

Module One

Homepage Video

This prominent, polished video in the header area showcases products or services in real-world settings. A static text heading is overlayed to communicate an important concept or call to action.

Criteria

  • Responsiveness

    This header video scales down naturally for smaller screens. The video is replaced with a static graphic on mobile devices as many do not allow video autoplay.

  • Cost / Complexity

    Video costs are dependent on video assets available to work with and the complexity of the concept being conveyed.

  • Required Assets

    Professionally produced high quality video.

  • Required Text

    Brief text heading to overlay on video.

video example

Module Two

Homepage Video

For brick-and-mortar businesses, this video style highlights a physical space to encourage potential customers to stop by.

Criteria

  • Responsiveness

    This header video scales down naturally for smaller screens. The video is replaced with a static graphic on mobile devices as many do not allow video autoplay.

  • Cost / Complexity

    Video costs are dependent on video assets available to work with and the complexity of the concept being conveyed.

  • Required Assets

    Professionally produced high quality video.

video example

Play Module

Module Three

Loop

Short video loops add unique visual interest to a site and can highlight a specific service or product feature.

Criteria

  • Responsiveness

    Video and supporting images stack on mobile. Video may not play on mobile devices that disable autoplay.

  • Cost / Complexity

    This treatment for short video clips is very affordable if you have pre-existing video.

  • Required Assets

    A short video clip.

video example

Play Module

Module Four

Cinemagraph

Cinemagraphs highlight a focal point by limiting motion to a single object in an image and treating the background as a still photo. This is highly effective for featuring products or interesting locations.

Criteria

  • Responsiveness

    The video scales down for smaller screens.

  • Cost / Complexity

    This treatment for short video clips is very affordable if you have pre-existing video. Cost is dependent on complexity and number of moving elements.

  • Required Assets

    High quality video.

video example

Module Five

Introductory Video

Introduce your business in a descriptive video with voiceover explaining services or product offerings. This example uses a static thumbnail image that users click to play video.

Criteria

  • Responsiveness

    The thumbnail image and video scale down for smaller screens. Since this video requires a tap to play and displays video controls, it is playable on all devices.

  • Cost / Complexity

    Video costs are dependent on video assets available to work with and the complexity of the concept being conveyed.

  • Required Assets

    Professionally produced high quality video, voiceover script and voiceover recording.

  • Required Text

    Voiceover script.

video example

Play Module

Module Six

Loop

Convey an important branded message with a short, looping video.

Criteria

video example

Module Seven

Integrated Video

Support on-page copy with a highly polished video of related product features or services.

Criteria

  • Responsiveness

    Video scales down for smaller screens.

  • Cost / Complexity

    Video costs are dependent on video assets available to work with and the complexity of the concept being conveyed.

  • Required Assets

    Professionally produced high quality video

video example

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